Pitch Perfect: Ravi Shastri x Bumble

We conceptualised and produced a film where commentator extraordinaire Ravi Shastri takes centre stage in a narrative that strikes a chord with anyone who's ever felt like they don't quite fit in. The GOAT embarks on his own existential journey to identify ways in which he can offer commentary on dating to youngsters. He hilariously peppers his signature style of commentary with Gen Z lingo, delivering lines like 'cop a W', 'rizz', and 'the real G' with a panache that only he can muster.  Ultimately, he realises that the solution is to do what he does best- use his own unique style to knock it out of the park. The film  culminates with the message: If you want to bowl them over, just be yourself!

Knocked It Out of The Park

The campaign was a hit, resonating with Gen Z and cricket fans alike. The humorous take on dating and self-expression during a culturally significant event like the ICC Cricket World Cup made the film stand out, driving engagement and brand affinity for Bumble India. 

By successfully combining Ravi Shastri's comedic genius with Bumble's message of authenticity, we crafted a memorable and impactful digital campaign that not only entertained, but also reinforced Bumble's position as a brand that understands and celebrates the cultural nuances of Indian youth.